Second, we want to sell bottles of water. Lots of them. There are other bottles out there giving a nickel or a dime, and we applaud them. But we want to approach the problem in way that gives more money more quickly. So we are giving 100% of the net profits from every bottle sold. We’ll sell the bottles wherever and whenever we can. - In retail stores (we need retailers to waive expensive slotting fees) - In convenience stores - In hotels - In bookstores, music stores and cafes - In spas and salons and barber shops - At trade shows and farmers markets - WHEREVER
We need people to help us. We need passionate people to sell the water as well. Our bottle clearly states that the “net profits” will go to the cause. That is because in addition to every blessed volunteer who helps us out, we will pay a fair wage to folks out there pounding the pavement to find places to sell the water. Every water company on the planet pays their sales people. The fact of the matter is, we pay less. Nobody will get rich off the sales of this water. But for folks who truly are passionate about the cause but just cannot dedicate themselves to selling HumanKind water without being paid, a modest pay scale is put in place. So hear us. It is INACCURATE to say that 100% of the GROSS profits go to the cause. There are costs involved in production, in distribution and to pay workers who willingly take way less than the guys at Dasani or Poland Springs. We just want to be honest and up front about that.
All our numbers are public, and one of the prerequisites of working for HumanKind Water is to know that your payscale is open to public scrutiny. So we will take donations in addition to the sales, and try to get more and more people involved in the solution. We want churches, schools and civic groups to hold fund-raisers. We want these groups to send some of their folks to the countries worst affected, to see first hand the difference a clean well, or a filtration system can make for the people of the region. The win-win of our bottle is that because of the text on the bottle and the quick response code, someone can learn a lot about the problem and the simple solution and donate to the cause without even having to buy the bottle at all.